For me, process is far more interesting than end result.
Most of us view artwork in its final form and are struck with a sense of awe. To view something so incredibly crafted and ‘perfect’ can leave the viewer dumbfounded. I often see audiences view the artist as some sort of magician. The stare an artist invokes from their audience is one of bewilderment, amazement and in some ways an almost god-like reverence. As if the artist is having a conversation with a higher power and we are not privy to participate.
The reality of course is far more realistic. That conversation with a ‘higher power’ is merely a conversation with one’s self. How hard can you push yourself? How many revisions are you willing to go through before you can call something ‘finished’? Where is that fine line between too much detail and just right?
This can be applied to any project: artistic, business or something in between. And that is where you will find me. The proverbial fly on the wall filming, photographing and documenting the ‘special sauce’… The moments of creation where an idea leaves the mind and takes a solid form.
I hope to document ‘process’ through various prisms. Whether it be individuals, collectives, organizations, non-profits… the list could go on forever. As long as someone, somewhere, is creating something I will be there. Strapped to the gills with gear, ready to demystify the end result. It is my sincere hope that by doing so, appreciation for the person behind the effort increases ten-fold.
As the mystery vanishes the end result appears not of magic, a higher power or even the ever-popular word ‘talent’. In a simplistic and fundamental way, the audience bares witness to the inspiring idea of men and women with passion, dreams and the balls to do something about it.
São Paulo, Brazil
Sunday – December 19, 2010